Marketing

MARKETING TRAINING PROGRAM CURRICULUM

Major

Marketing

Major code

7340115

Specializations

Digital marketing
Marketing Technology

Training Level

Undergraduate

Program Duration

8 semesters

GENERAL TRAINING OBJECTIVES

The Bachelor of Marketing program aims to train comprehensive, high-quality marketing professionals capable of applying their knowledge to planning, implementing, and optimizing marketing activities in the context of digital transformation. The program equips students with foundational knowledge of marketing and business administration, as well as in-depth knowledge of specialized marketing. Furthermore, the program contributes to fostering awareness of political and legal matters, professional ethics, environmental protection, and a lifelong learning spirit, enabling students to be self-reliant, adaptable, and creative in a dynamic and internationally integrated work environment.

Specific Training Objectives

Knowledge

This program provides fundamental knowledge of politics, society, and law; foreign language skills; and information technology skills sufficient to perform the job requirements.

It equips students with foundational knowledge in business and management; provides core knowledge in marketing, enabling them to apply it to marketing planning and business development.

It provides students with in-depth theoretical knowledge of Digital Marketing and Marketing Technology (MarTech) in a modern environment. Students will master the principles and strategies of search engine optimization (SEO), content, and social media; and become proficient in data management, automation, and leveraging technological solutions. From this, they will be able to analyze and evaluate data to propose and effectively implement multi-channel marketing campaigns within an organization.

Skills

Develop communication, presentation, teamwork, and collaboration skills in marketing projects, adapting to a dynamic and multicultural work environment.
Develop critical thinking, analytical, problem-solving, and decision-making skills in marketing activities, meeting the demands of digital transformation in the technological age.
Enhance the ability to effectively utilize digital marketing tools, platforms, and software, as well as marketing technology (MarTech); thereby mastering the process of planning, implementing, measuring, and analyzing data in depth to optimize the effectiveness of overall marketing activities within the organization.

Autonomy and Responsibility

Fostering awareness of legal compliance, professional ethics, environmental protection, and social responsibility in marketing activities and the application of digital technology.
Developing the ability to work independently, a sense of responsibility, self-learning, and adapt to the rapid changes in technology and the business environment.
Cultivating innovative thinking and entrepreneurial orientation, capable of creating value for businesses and society through the application of marketing.

Diploma after graduation

Bachelor

Job opportunities after graduation

Graduates in Marketing can take on the following positions:
Sales/Sales/Customer Service Specialist/Customer Service Specialist
Marketing/Brand/Communications Specialist/Team Leader/Senior Marketing Supervisor/Customer Relationship Manager
Business Management and Operations Specialist/Marketing/Brand Manager/Manager
Lecturer/Researcher
Performance Marketing Executive
Content Marketing/Copywriter
SEO Specialist
PPC/Ads Specialist
Social Media Executive
Digital Marketing Executive
CRM Specialist
Marketing Operations Specialist
Marketing Data Analyst